Categories ArchivesPhotography

Surf’s Up! image

The Decatur Surf Club has been a place for summer fun and family memories since 1959. Recently, they introduced two huge waterslides, including what is now the longest waterslide in Illinois. Seeking to capitalize on this great new membership perk and get their brand back out there to generate some buzz, Goss Advertising was asked to revitalize their marketing efforts. We started by creating a new logo and postcard/handout with a new theme and look. This simple postcard design allowed us to encapsulate a complete branding concept that we grew into a new website and integrated social media. Visit Decatur Surf Club's Facebook page > Visit Decatur Surf Club's website >     About the image above - Facebook marketing insights: This was based on the concept and design of the print piece we created, but modified to be used in targeted social ...

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The Root of a Great Brand image

Having a dream is something that we can definitely relate to. When some good friends let us in on the fact that they were pursuing theirs, we were thrilled that they let us go all out for them. Chef John had a vision that he'd been cultivating for years, and when the previous owner of one of downtown Decatur's prime restaurant spots decided to retire, John heard opportunity knocking. We started from just a description of John's ideas of what he wanted the restaurant to be and the name TapRoot. We came up with several logo ideas for our first presentation. Needless to say, it was tough weeding them down. After a few revisions, we had our winner. This one was a ...

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