The Decatur Surf Club has been a place for summer fun and family memories since 1959. Recently, they introduced two huge waterslides, including what is now the longest waterslide in Illinois.

Seeking to capitalize on this great new membership perk and get their brand back out there to generate some buzz, Goss Advertising was asked to revitalize their marketing efforts. We started by creating a new logo and postcard/handout with a new theme and look. This simple postcard design allowed us to encapsulate a complete branding concept that we grew into a new website and integrated social media.

Visit Decatur Surf Club’s Facebook page >

Visit Decatur Surf Club’s website >



About the image above – Facebook marketing insights:

This was based on the concept and design of the print piece we created, but modified to be used in targeted social media. Facebook has rules about what percentage of a boosted ad can be actual text. To work with these constraints, you have to plan your design and message just right, then combine that with short, effective descriptive text. This ad scored a 10/10 for effectiveness according to Facebook’s internal Ad Manager. It was viewed by over 4,000 people selected by location, age and interests. It resulted in 500+ clicks with over 200+ photo likes, shares and comments, plus it helped attract over 60 new fans for their page – for a much lower cost than you probably think. (Of course, we aren’t going to give it away here. If you want to see what we can do for your business and learn more about Goss Advertising’s smart marketing, contact us!)

(Hmmm, Smart Marketing – “Smarketing”? I call dibs on Smarketing and Smadvertising.)